Digipak

Storyboard

Rough Digipak

Before starting our digipak, I did a rough draft of what it may look like. I used an image of Ne-Yo because it was before we took images of our artist, and we wanted a rough idea of what we wanted to do. We also needed to make sure our record labels logo was on it, so it gave us a chance to investigate what the correct logo was. Our back cover is important because we needed to think about what songs would we include on our cd. It made us realise we needed to live up to Ne-Yo's expectations.

As you can see from his latest album, it is very eye catching. It would stand out to consumers and influence them to buy this album. It portrays him as an action figure which would appeal even more to people. There is a story behind this album which would make the audience intrugued to buy and listen to it.

This album is now a few years old. It contains the song we are doing for our music video. It is very basic and not very in ur face. This could be a good thing because it links to his character and personality. It's what makes him simple that makes him stand out and likeable. You will never see him topless, which is what we needed to remember for our cover.

We also needed to take into consideration of the colours he uses. They are very basic and limited. They link to his genre and do not challenge conventions.

Rihanna's digipak

Target audience review

Target audience

When completing our target audience sheets, I made sure three age ranges completed it. What I noticed was two out of the three prefered RnB, of whom are in an older age range. Yet all three did like RnB. This shows RnB is a very strong category that is favoured. This is a good thing because when we do complete our video, we can get these people of an RnB interest and they will be able to base judgement using their owns thoughts of RnB videos. We would want their honest opinion, and as they must like RnB artists, we can expect to recieve that.

Album cover practise