Do you know the difference between thriller and horror movies ? 50% of our target age group said that they were able to recognise the difference between thriller and horror movies. However, 40%, which is a high percentage, are not able to recognise the difference. So to make our opening good, we'll make it clear that it's an thriller opening by using codes and convections, i.e. non-digetic, creepy music but nothing like violence or heads being thrown around the screen because that's more of a horror convection.
Do you enjoy ambiguity or giveaway plot lines ? 80% of our target audience claimed to preferring ambiguity plot lines. This makes it easier for us as it's a thriller opening and it will be more interesting when it keeps the audience at the edge of their seats.
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