How we want our costumes to look like

We want Adrian to dress the style that Ne-Yo portrays himself. He looks appealing to women as he looks smart, colour co-ordinated and sophisticated. The grey suit is also a very dignified colour. It is not something over the top, but something that looks very smart and appealing, which is the image he is trying to portray to his audience. The man next to him in the photo looks similar in costume to Ne-Yo. The man in the photograph looks very classy and looks as if he is from the 1920's, where the time period was about gangsters and money, and suits is the type of thing they would wear, to show they mean business. Ne-Yo is mostly dressed like this. The fact that it is common for him to dress like this is important because it links to the genre he sings and the target audience he appeals too. His creating meaning by dressing like this.

He is usually shown wearing suits when he is on his own singing against a wall. He is not just wearing a suit though, he is also wearing a hat, something common for Ne-Yo, and something we need to be familiar with in our music video.



Ne-yo however does look sometimes in his music videos casual. Through-out the music video he does not wear suites all the time, he wears quite laid back clothes like a simple hat, tracksuit, maybe jeans and sometimes joggers. This image of Ne-Yo shows him as a kind of rebellious youth. His outfit is very stereotypical for his age and and for male gender.
He does wear a lot of jewelery. Maybe not a lot compared to some R&B singers, but a some that are visible. While Ne-yo does have his ear pierced, Adrian doesn't, so were not going to go to extreme copying methods like this, but simple necklaces or bracelet's will represent that he is being portrayed as an R&B sing. Maybe not a stereotypical one, but a more distinguished one.

The woman in his music videos are also important on how they are portrayed. I think it is not as much significance in what they wear but more importantly the colours of their clothing. For example, the video 'Mad'. The woman in the video is grieving as her boyfriend, who is played by Ne-Yo has died. She is wearing dull colours like black and grey which portray her emotions. The colours she is wearing are significant because even though their really dull and basic, the colours make a more impact. In the video mad it portrays her emotions. You would not expect her to be wearing a happy colour like pink, but more vulnerable colours like white, black and grey. She also wears her boyfriend's hoody wrapped around her to show she still wants him around, trying to capture the last of his again. This is all effective because a few dull bland colours can portray more than what type of clothes she is wearing. Her emotions are captured with the colours, and they come across on how vulnerable and upset she is.

This image above is from Ne-Yo's music video 'Part of the list'. The female actress in this video is wearing a plan jacket and casual boots. Maybe the boots are not supposed to be shown as the camera is only focused on a mid shot, however the clothes that are visible are very casual and simple. Her black jacket foreshadows danger. This is because they were together but they broke up. They have now met up again, while both being in a relationship. This shows the danger of the situation as they may get caught.

The image above is from the video 'I hate that I love you' that features Rihanna. As you can see she is portrayed as sophisticated, but also quite prerogative and seductive. This is also voyeurism. This would appeal to males, while Ne-Yo would appeal to the females. These two outfits are completely different which shows she can play two different characters. In our video it is important to capture this too. Ne-Yo would not have picked any ordinary girl for his video. He has deliberately put Rihanna in his video because she appeals to men and is popular with both genders.
While we will have our female actor wearing quite casual clothes at some scenes. However, in other scenes, it is important to get across our video that she is cheating on Ne-Yo through what she is wearing. In Ne-Yo videos, he has women dressed in prerogative clothing so it is important we don't do something too different to him, because if we do, it will go against his certain style of music videos. However, it is also important we do not copy little aspects of Ne-Yo's video, but do have the main features.